Prepare smart. Price strategically. Present better. Sell with a plan.
Selling a home starts before the listing goes live. Sergey Luhavy helps sellers make the decisions that affect value, presentation and timing — from preparation and staging through pricing, marketing, negotiation and closing.
Start With the Property, Not a Generic Checklist
Every home needs a different plan. The first step is to identify what should be cleaned, repaired, refreshed, staged or left alone. The goal is not to renovate everything. It is to spend where it improves buyer confidence and market presentation.
Pricing Is a Strategy — Not a Guess
Recent sales, current competition, property condition, buyer demand and timing all matter. A great listing cannot fix the wrong price, so pricing and launch strategy are built together.
Presentation and Marketing Work Together
- Home preparation and staging coordination
- Professional photography and video
- MLS and online marketing
- Showing strategy and buyer feedback
- Offer review and negotiation
Useful Seller Guides
How to prepare a home for sale
Should I renovate before selling?
Home staging before selling
How to price a home for sale
Cost to sell a house in Ontario
Home Selling Cost Calculator